Performance marketing
Every ad dollar should be working toward a result you can measure. We tie spend to the outcomes that matter to your business.
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Paid search, Paid social, Landing pages and CRO, and attribution and reporting.
Reach and engagement can look like progress without showing whether your ads are bringing in business. Without clear tracking, it is hard to tell which spend is working and which is not.
We pick the outcome that matters, build tracking solid enough to prove it, and optimize toward it every week rather than every quarter. The money follows what works, and you see the math behind every move.
Where the money goes
- Spend tied to revenue, not reach
- Tracking you can trust
- Optimization every week, with the changes written down
- A clear call on what to stop funding
Accountable to the number that matters
A good report tells you what to do next. Ours leads with cost per outcome and what changed, and it is candid about what is not working as well as what is.
- Cost per outcome, always front and center
- Creative and landing pages, not just bid strategy
- Clean tracking in place before we spend a dollar
- Clear recommendations on when to scale and when to pause
Ads only perform as well as the offer, creative, and landing page behind them. We build every piece to pull its weight.
Paid advertising questions
Answers from our team in metro Atlanta and Milledgeville, Georgia. Have a different question? Ask us.
Is Google Ads worth it for a small business?
Google Ads is worth it when people already search for what you sell and a new customer is worth more than it costs to win one. It tends to work well for local services and high-intent purchases, and less well for products nobody is searching for yet or margins too thin to absorb the clicks. Set up conversion tracking before you spend, or you won’t be able to tell which searches bring in business.
Google Ads or Facebook Ads: which is better for my business?
They do different jobs. Google Ads reaches people already searching for a solution, so it captures existing demand. Facebook and Instagram ads reach people based on who they are and what interests them, so they create demand, and they suit visual products, local offers, and retargeting. If the budget allows only one, choose Google for services people look for when they need them and Meta for products people discover.
Should I invest in SEO or paid ads first?
Start with paid ads if you need leads now, and with SEO if you can wait and your market has steady search demand. Ads produce data right away and stop when the spending stops. SEO builds slowly and keeps working. Many businesses run both: ads to bring in leads and learn which keywords convert, and SEO to reduce their reliance on paid clicks over time.
Why are my ads getting clicks but no sales?
The usual causes are the wrong traffic, a weak landing page, or broken tracking. Check the search terms report first for irrelevant queries. Next, look at the landing page: does it match the ad, load quickly on a phone, and make the next step obvious? Then confirm that conversions are recording, because forms and calls can work while the report shows nothing. With K38 Baja Grill, connecting the site, ad creative, and tracking led to more than $1M in tracked revenue events.
Who owns the ad account if we stop working together?
You should. Google Ads and Meta accounts should be set up under your business, with your agency given access through Google’s manager accounts and Meta’s business tools. When the relationship ends, you remove that access and keep the account, including its history, audiences, and conversion data. If an agency runs your ads inside its own account, ask before signing how that history would transfer, because it may not.