Email marketing
Email reaches your audience without an algorithm in the way, and it can do far more than a monthly newsletter. We build the lifecycle behind it: automated sequences timed to your customer rather than your calendar.
Book a chat
Lifecycle and automation, Campaign design, List health and deliverability, and retention.
Many email programs come down to a monthly newsletter and a welcome message that has not been updated in years. Over time the list goes stale, and deliverability slips with it.
We build the sequences that carry the program: welcome, nurture, win-back, and post-purchase. Every one of them has to earn its send, and we keep your list healthy so your messages reach the inbox.
What your list starts doing
- Sequences that run without you
- Email people open on purpose
- A list that stays deliverable
- Revenue from customers you already have
Owned, and worth opening
Deliverability is a reputation you spend years earning and one bad send can dent fast. We treat list health as the foundation of the program, not the cleanup job after something breaks.
- Lifecycle programs first, newsletters second
- Written to sound like a person
- Inbox placement checked before every major send
- Measured on revenue per send
Open rates became less reliable once inboxes began pre-loading images for privacy, so we measure email the way we measure everything else: by the revenue it brings in.
Email marketing questions
Answers from our team in metro Atlanta and Milledgeville, Georgia. Have a different question? Ask us.
Does email marketing still work?
Yes. Email reaches people who chose to hear from you, with no algorithm deciding who sees the message, and your list stays with you if a social platform changes its rules. It works best as automated sequences tied to what a customer did, such as welcome, post-purchase, and win-back messages. A monthly newsletter alone tends to underperform. Judge email by the revenue, leads, or repeat business it brings in.
Why are my emails going to spam?
The common causes are missing authentication, low engagement, and a stale list. Check that SPF, DKIM, and DMARC are set up for your sending domain. Then look at your list: old addresses and uninterested subscribers tell inbox providers that people don’t want your mail. Remove inactive contacts, avoid purchased lists, and make unsubscribing easy. A sudden jump in volume from a new domain can also trigger spam filters.
Do I need DMARC, and what do the Google and Yahoo sender rules require?
Yes, if you send marketing email. Since 2024, Google and Yahoo have required bulk senders, generally those sending 5,000 or more messages a day, to use SPF, DKIM, and DMARC, offer one-click unsubscribe, and keep spam complaints below 0.3%. Smaller senders have lighter rules, but authentication is still the baseline, and DMARC helps protect your domain from spoofing. Start with a monitoring policy (p=none), then tighten it.
How often should we send marketing emails?
Most businesses do well with one campaign a week to a few a month, plus automated messages triggered by what subscribers do. The right number depends on how much you have to say and how your list responds. Increase frequency gradually, watch unsubscribes and spam complaints, and send less to people who have stopped engaging. If you can, let subscribers choose how often they hear from you.
What’s a good email open rate?
Published averages run from about 20% to more than 40%, depending on the platform and how it counts opens, so no single number is a reliable target. Apple Mail Privacy Protection and similar features pre-load images, which inflates opens. Use open rate only to compare your own sends over time. Clicks, conversions, and revenue per send are better measures, and they’re what we report on.