Goebel Media

Digital Marketing

What Social Media Platforms Are Right for Your Business?

It is becoming more and more important for businesses to embrace social media as part of their overall marketing strategies. With so many different networks gaining popularity, it is often difficult for businesses to determine where they should focus your efforts. While we believe that every business can benefit from social media, we recognize that […]

Writing for the Web Basics

Over 75% of web users skim the text on a website instead of reading the content word for word. How can you optimize your text for web readers? Write small chunks of text or make lists. Create headings and subheadings. Write about 50% less than you would on printed material, such as a brochure. Italicize […]

Is your Website Working for You? Critique your own Website!

This post was inspired by a panel I was a part of earlier this year at Digital Bridges to evaluate the effectiveness of local business owners’ websites in Milledgeville, GA. Here are some of the things we looked for that can help you evaluate the effectiveness of your own website: Usability Your site needs to be easy for your customers […]