1. Refine your “ideal customer.” When is the last time you revisited your ideal customer profile?  Not only is this one of the most critical pieces of your marketing strategy– it is something you want to define before you make any marketing decisions. It is also something you should revisit from time to time to […]

The holiday season is always a blur for businesses (RIP McDonalds, Black Friday 2017). Having a good plan in place before the holidays arrive can save you from a lot of stress and headaches. It can also keep you from being made fun of by your competitors: All jokes aside, there are a few other […]