“Alexa, order [].”
“Hey Siri, are there any plumbers open near me?
“Hey Google, what are the best restaurants near me?”
Sell online, specifically on — such as Amazon.
65% of 25-49 year olds speak to their voice-enabled devices at least once per day.
SEO: Speak users’ language
20% set of trigger words
Up to 43% of voice-enabled device owners use their device to shop.
76% of smart speaker users perform local voice searches at least weekly.
Make content easy to read
Same SEO strategies apply – 4 – on-site seo, content, technical seo, off-site authority building, local optimization
“Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site. Much of this will be taken care of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical problems.”
Page speed
Answer searcher’s questions –
featured snippets
structured data / schema markup / rich snippets
tennants cornerstones
principles
