Facebook & Instagram are Testing Hiding Likes
Instagram recently tested a trial of hiding likes from posts, and its parent company, Facebook, is set to do the same in the coming weeks. The testing will be mainly in Australia and is, in part, based on the feedback of mental health professionals. As of now, the test is to gather information about whether or not this change would provide a better overall user experience.
Facebook Launches Threads from Instagram
Threads is “a new camera-first messaging app from Instagram.” Built with privacy in mind, Threads is meant to help people stay connected with their friends by allowing them to share in a more private space.
Google Personalized Shopping is Live in the U.S.
Striving to remain relevant in the retail sector against Amazon, Google recently revamped its shopping experience. Users can expect to see personalized recommendations based on their search history, “buy on Google” functionality, and a feature that allows you to find the lowest prices for various products. To stay highly visible in Google shopping results, advertisers will likely need to use the new shopping actions offered by Google.
LinkedIn Launches Audience Targeting for Ad Campaigns
LinkedIn has improved its audience forecasting tools, which means it will be easier to target who your campaigns will reach. They also added the ability to use Boolean logic. With these change come better demographic reporting that gives you more information about who is reacting to your ads.
Pinterest Expands its Shopping Options
Pinterest uses visual search in the form of their Lens camera. They now have the ability to identify over 2.5 billion products in the fashion and home industries. By linking these searches with shoppable pins, they are helping brands connect their customers from browsing to buying. They also recently rolled out “shop the look” ads that allow retailers to feature more than one product in an ad.