Have you caught the Pinterest bug yet? If so, you are one in literally millions of users that are active on the popular social media site. If not, here is the scoop: Pinterest allows users to add items to “virtual pinboards” and share these pinboards with others. You can add pictures, videos, and other objects to a pinboard.

So, what does this have to do with your business? Well, pinboards can be about virtually anything. If you are a photographer and a user has a pinboard about their wedding, an image of your work on said pinboard could lead to a potential job. Being an active “pinner” would definitely have more relevance in fields such as design, fashion, education, food, or photography, so you may want to make sure your industry is a match before you dedicate too much time.

Some Pinteresting statistics:

• 50% of Pinterest users have children.
• Almost 70% of Pinterest users are female.
• Nearly 30% of users are 25-34.
• Pinterest accounts for more referral traffic than YouTube, Google+, and Linkedin… COMBINED!

 
If you are already using Pinterest to drive people to your website or if you plan to do so soon, the following infographic, courtesy of Pinerly, contains some great tips!