# Performance marketing

*Goebel Media: https://goebelmedia.com/services/performance-marketing/*

Every ad dollar should be working toward a result you can measure. We tie spend to the outcomes that matter to your business.

Paid search, Paid social, Landing pages and CRO, and attribution and reporting.

Reach and engagement can look like progress without showing whether your ads are bringing in business. Without clear tracking, it is hard to tell which spend is working and which is not.

We pick the outcome that matters, build tracking solid enough to prove it, and optimize toward it every week rather than every quarter. The money follows what works, and you see the math behind every move.

## Where the money goes

- Spend tied to revenue, not reach
- Tracking you can trust
- Optimization every week, with the changes written down
- A clear call on what to stop funding

## K38 Baja Grill

Coastal Baja Grill

K38 did not need impressions, it needed tables filled and events booked. We built the site, the ad creative, and the tracking that connects them, and the work has driven more than $1M in tracked revenue events.

## Accountable *to the number that matters*

A good report tells you what to do next. Ours leads with cost per outcome and what changed, and it is candid about what is not working as well as what is.

- Cost per outcome, always front and center
- Creative and landing pages, not just bid strategy
- Clean tracking in place before we spend a dollar
- Clear recommendations on when to scale and when to pause

Ads only perform as well as the offer, creative, and landing page behind them. We build every piece to pull its weight.

### Capabilities

- Paid search and PPC (Google Ads)
- Paid social (Facebook, Instagram, TikTok)
- Display and retargeting
- YouTube and video
- Shopping and feed management
- Landing page design and CRO testing
- Conversion tracking and attribution
- Audience and creative testing
- Budget planning and forecasting
- Reporting and analysis

> “Their team is filled with problem solvers and hustlers.”

**Kevin Ekmark** · Atlanta, GA