# Email marketing

*Goebel Media: https://goebelmedia.com/services/email-marketing/*

Email reaches your audience without an algorithm in the way, and it can do far more than a monthly newsletter. We build the lifecycle behind it: automated sequences timed to your customer rather than your calendar.

Lifecycle and automation, Campaign design, List health and deliverability, and retention.

Many email programs come down to a monthly newsletter and a welcome message that has not been updated in years. Over time the list goes stale, and deliverability slips with it.

We build the sequences that carry the program: welcome, nurture, win-back, and post-purchase. Every one of them has to earn its send, and we keep your list healthy so your messages reach the inbox.

## What your list starts doing

- Sequences that run without you
- Email people open on purpose
- A list that stays deliverable
- Revenue from customers you already have

Related work

## Tiki Docks Bar & Grill

Waterfront Bar & Grill

Tiki Docks earns most of its revenue from group bookings and private events, the kind of thing people plan weeks out. We built the brand assets and the website feeding that pipeline, and organic views of the venue rose 40%.

## Owned, *and worth opening*

Deliverability is a reputation you spend years earning and one bad send can dent fast. We treat list health as the foundation of the program, not the cleanup job after something breaks.

- Lifecycle programs first, newsletters second
- Written to sound like a person
- Inbox placement checked before every major send
- Measured on revenue per send

Open rates became less reliable once inboxes began pre-loading images for privacy, so we measure email the way we measure everything else: by the revenue it brings in.

### Capabilities

- Lifecycle and automation strategy
- Welcome, nurture, and win-back flows
- Campaign design and build
- Copywriting
- Segmentation and personalization
- List health and hygiene
- Deliverability and authentication (SPF, DKIM, DMARC)
- A/B and send-time testing
- Platform migration and setup (Klaviyo, Mailchimp, HubSpot)
- Reporting and revenue attribution

> “Goebel Media is one of my super powers.”

**C.J. Stewart** · Diamond Directors, former Chicago Cub