# Get found by buyers. Win more quotes. > Marketing for manufacturers and industrial companies: websites, SEO, Google Ads, and B2B ecommerce that turn engineers and buyers into quote requests. *Goebel Media: https://goebelmedia.com/manufacturing/* Manufacturing marketing agency Websites, search, and ads for manufacturers and industrial companies, all run by one team. We make complex products easy to understand and easy to request a quote for, and we track which channels bring in real inquiries. Prefer to talk now? [(770) 769-1515](tel:+17707691515) Our work for NPSG Global ## Manufacturing and industrial results - **+76%** Average session duration, year over year **NPSG Global** - **2.5s** Home page load on a phone, down from 28 seconds **Dublin Automation & Controls** - **98** Google speed score on a phone, up from the low 50s **Comp-N-Choke** - **184** Product pages set up for Google and AI search **ICP Medical** Industrial buyers do most of their research before they ever call sales. If the website hides the specs, buries the quote form, or describes the company the way it did ten years ago, those buyers move on to a supplier who makes it easier. We build websites that explain complex products clearly, then bring the right buyers to them with search and ads. Engineers find the specs, purchasing finds the certifications, and every quote request is tracked back to where it came from. One team handles all of it, with a plan sized to your budget. ## What you get - More quote requests and qualified inquiries - Product pages built for engineers and buyers - Search visibility for your parts and processes - Reporting that ties marketing to real leads ## How it works ### Start with a conversation Tell us what you make, who buys it, and where your best leads come from today. We learn your products before we write a word about them. ### Get a plan that fits We show you where your budget will do the most good first, whether that is the website, search, ads, or the sales materials your team hands out. ### Watch it work We launch, track every quote request and call, and keep improving, with one point of contact who keeps you in the loop. Our work ## Manufacturers like yours Manufacturers, automation and controls shops, mining companies, and medical device makers trust us with their websites and marketing. Here are a few of them. Warehouse automation NPSG Global Industrial infrared ovens Vulcan IR Systems Diagnostics manufacturing Aalto Scientific Infection prevention products ICP Medical Choke tubes made in Georgia Comp-N-Choke Control panels and automation Dublin Automation & Controls Bauxite mining SEMCOA Topical dosing applicators Topi-CLICK Kaolin and bauxite mining Arcilla Mining & Land Company > “Their team is extremely responsive and handles website updates quickly.” **Marshall Smith** · Anakeesta What we do ## Everything that wins the work Start with the piece that needs help most or hand us the whole list. Every plan is built around your products, your buyers, and your budget. [Manufacturing Websites Sites that explain complex products clearly, with specs, certifications, and a quote form on every key page. Industrial web design Product and capability pages Quote request forms](https://goebelmedia.com/services/web-design-development/) [Industrial SEO Show up when engineers and buyers search for the parts, materials, and processes you offer. Manufacturing SEO Product page optimization A Google listing for each facility](https://goebelmedia.com/services/search-engine-optimization/) [Google Ads Search campaigns aimed at quote requests and calls from qualified buyers, with job seekers and students filtered out. Industrial Google Ads Shopping and product feeds Call and form tracking](https://goebelmedia.com/services/performance-marketing/) [B2B Ecommerce Online stores for standard products, with customer accounts, account pricing, and quote requests for everything else. WooCommerce and Shopify builds Customer logins and pricing Online ordering and quotes](https://goebelmedia.com/services/web-design-development/) [Branding & Sales Materials Logos, brochures, spec sheets, and trade show graphics that look as good as the work you do. Industrial branding and logos Spec sheets and brochures Trade show graphics](https://goebelmedia.com/services/design-creative/) [AI & Automation Automations that route quote requests, pull details out of RFQ documents, and keep your CRM current. Quote intake automation AI document processing CRM and sales automation](https://goebelmedia.com/services/ai-systems-architecture/) Not sure where to start? ### We’ll help you pick the first step Most manufacturers do not need everything at once. Tell us where your best leads come from today, and we will show you where your budget will go furthest. ## NPSG Global Warehouse Automation and Integration NPSG Global designs, installs, and integrates warehouse automation for B2B buyers. We built a website that explains those complex services clearly, organized by service and by region, with an SEO plan built around how those buyers search. Average session duration rose 76% year over year. [Learn more about NPSG Global](https://goebelmedia.com/work/npsg-global/) ## Built for complex products Industrial buyers compare specs, certifications, and lead times before they ask for a price. We build marketing that answers those questions up front, so the inquiries that reach your sales team are ready to talk. - Product and capability pages written for engineers and purchasing - Every quote request and call tracked to its source - Separate sites or sections for sister companies and brands, run by one team - Search and ads aimed at buyers rather than job seekers Several of the manufacturers on this page are a short drive from our Milledgeville office, and we work with companies across the country. ### Capabilities - Industrial website design and development - Product and capability pages - B2B ecommerce and customer accounts - Manufacturing SEO and content - Google Ads and conversion tracking - Branding, brochures, and trade show graphics - Spec sheets and sales materials - Quote intake and CRM automation - Hosting, maintenance, and support - Reporting tied to quote requests > “They make it a priority to understand my business, which allows us to create some really awesome projects.” **Kelli Stewart** · L.E.A.D., Atlanta, GA ## Manufacturing marketing questions Answers from our team in metro Atlanta and Milledgeville, Georgia. Have a different question? Ask us. ### What does a manufacturing marketing agency do? A manufacturing marketing agency helps industrial companies reach the engineers, purchasing managers, and distributors who research suppliers online before they call. The work usually covers a website that explains complex products clearly, SEO so the right parts and processes show up on Google, targeted ads, sales materials, and tracking that ties each quote request to its source. Goebel Media handles all of it with one team. ### How can a manufacturer get more quote requests from its website? Put a short quote form on every product and capability page instead of only the contact page, and ask for just what sales needs to respond: the product, quantity, timing, and contact details. Show specs, materials, tolerances, and certifications so buyers can qualify you before they reach out. Make the phone number easy to tap on a phone, and track every form and call so you know which pages bring in real requests. ### What should a manufacturing website include? Product or capability pages with specs, downloadable data sheets, and photos of real parts and equipment. The industries you serve, your certifications, and the equipment you run. A quote form on every key page, and a distributor or rep locator if you sell through partners. The site should load quickly and work well on a phone, and your team should be able to add products and update specs without a developer. ### Does Google Ads work for manufacturers? It can, when campaigns target the specific searches buyers make, such as a part, material, process, or certification, rather than broad industry terms. Negative keywords keep out job seekers, students, and do-it-yourself searches, and each ad should lead to the matching product page. Judge the campaign by quote requests and calls from qualified companies, since clicks and impressions alone say little about whether it is working. ### How do industrial companies show up when engineers search for a part or process? Give each product, capability, and material its own page that uses the words engineers search for, including standards, part numbers, and specifications. Write a unique title and description for every product page, add structured data, and keep a Google Business Profile accurate for each facility. Technical articles that answer real application questions help too. For ICP Medical, we set up all 184 product pages for search and AI tools, with the part number in every title. ### Should a manufacturer sell online? Many manufacturers can sell standard products online even when most orders still start with a quote. A B2B store can let approved customers sign in, see their own pricing, reorder common items, and request quotes for custom work on the same site. ICP Medical’s website, for example, combines customer accounts and online ordering with product information for healthcare, government, and industrial buyers. ### How can a manufacturer tell if its marketing is working? Count quote requests, calls, and distributor inquiries, and record where each one came from: search, ads, email, trade shows, or referrals. Connect website forms to your CRM so sales can mark which inquiries became orders, then compare cost and revenue by channel each month. Rankings and traffic matter only when they lead to more qualified conversations, so report on those conversations first.